What's In It For ............?

“Marketing Is Too Important

To Be Left To

The Marketing Department.” 

 David Packard (Co Founder HP)

Why Is The Shopper Important?

• Final Purchase Decisions Are Made In-Store

• Lots Of Choices In-Store (6000-50,000 sku's)

• Higher ROI Demands From Retailers, CPG, and Shoppers

• Shopper Mindset & Experiences Are Different Than The Consumer

• Create Desired Brand Equity & Loyalty